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- YouTube is starting to test a “Top Fans” distribution option limited to the uppermost 1% of viewers

- Two-thirds of consumers go to TikTok Shop to discover new products and brands

- Spotify is doing creator memberships, and also AI-generated podcasts

- A24 is ready to turn Kane Parsons’ ‘Backrooms’ film into the next big creator-led horror movie

- YouTube’s new AI tool can add your likeness to Shorts posted by other creators

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