Instagram may dump the public "like" count. That's the good news in cleaning up a system rife with fakes and fraudulent numbers. Now figure out how to thrive in the future.
social media marketing
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Clorox is entering its Nutter Butter era
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Insights: Will We Still Like Instagram If We Don’t Know Who Likes What?
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Creative Agency Mekanism Acquires Epic Signal To Connect To Social Media Influencers
Creative agency Mekanism has acquired a bigger in-house presence on social media platforms with its acquisition of Brendan Gahan's Epic Signal house.
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Zefr Acquires Engodo, Plans To Develop Services Beyond YouTube
The YouTube channel management company Zefr just bought social marketing startup Engodo to help expand its reach beyond YouTube.
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Trending Stories
- YouTube is starting to test a “Top Fans” distribution option limited to the uppermost 1% of viewers

- Two-thirds of consumers go to TikTok Shop to discover new products and brands

- Repeat partnerships are the most effective creator campaigns, and YouTube leads the way

- Spotify is doing creator memberships, and also AI-generated podcasts

- YouTube’s new AI tool can add your likeness to Shorts posted by other creators








