Sephora

• Creator-curated storefronts hit the mainstream thanks to brands like Sephora and Condé Nast
• The Sephora x TikTok Incubator Program will teach beauty brands the potential of short-form video

  Beauty influencers like Amy Chang, Rocio Lopez-Jimenez, and Nyma Tang are advising beauty brands for the Sephora x TikTok incubator.

  
• Sephora Announces Third Class Of Its #SephoraSquad Beauty Influencer Program

  The beauty giant’s yearlong, paid influencer program provides resources and mentorship to emerging creators, who in turn participate in the company's marketing campaigns. 

  
• Noted Incubator Reportedly Shells Out $10 Million To Develop Patrick Starrr Beauty Brand, Launching At Sephora

  YouTube beauty vet Patrick Starrr (4.4 million subscribers, 2 million monthly views) is the latest creator to launch his own beauty brand, One/Size -- a nod to the messages of inclusion and body positivity that proliferate across his popular social outlets. 

  
• Sephora Announces Second Class Of Yearlong ‘#SephoraSquad’ Influencer Initiative
• Manny ‘MUA’ Gutierrez Scores Retail Partnership With Sephora
• Patrick Starrr To Launch 5 Collections With MAC Cosmetics As Part Of Year-Long Pact
• Kate Walsh Will Drown You In Luxury Online