michael kassan

• UTA Purchases Strategic Advisory Firm MediaLink For $125 Million
• Experts Discuss Dearth Of ‘Premium’ Advertising At MediaLink’s NewFronts Kickoff Breakfast

  “We recognized several years ago that the advertising experience did not match up with the content experience,” said Vox Media's chairman and CEO.

  
• MediaLink Clients Decider, CBS Local, And Xumo Explain How Online Video Has Changed Their Industries

  Decider, CBS Local, and Xumo, three clients of business strategy and advising firm MediaLink, talk how online video has changed their industries.

  
• Felicia Day to Present at Today’s Microsoft Advertising NewFront

  Today Microsoft touts its lineup as part of the Digital Content NewFronts (DCNF) in New York, which will feature presenter Felicia Day.