Today Microsoft Advertising touts its lineup as part of the Digital Content NewFronts (DCNF) in New York, where marketing executives and digital-ad buyers from Madison Avenue are invited to preview upcoming slates from the leading digital platforms.
The Microsoft Advertising Digital Showcase features properties from Microsoft’s global media network of Microsoft properties such as MSN, BING, Windows Live, Xbox LIVE, Skype and partner properties. Here’s the lineup:
- MSN: Last Night on TV, DV Guide, and Taste of Place
- Fox Sports: Coach Speak with Brian Billick and After Party with Jay Glazer from Fox Sports
- NBC News Digital: Today Show, Nightly News, Breaking News and The Rachel Maddow Show
Speakers at the event will include Felicia Day; NBC News correspondent Kate Snow; Lloyd Braun, Co-Owner and Founding Partner of BermanBraun; Rob Bennet, General Manager and Executive Producer of MSN; Dominique Dawes, U.S. Olympic gymnast and gold medalist; Michael Kassan, chairman and CEO of MediaLink; Mike Pereira, Fox Sports NFL analyst; and Ross Honey, General Manager of Xbox LIVE Entertainment and Advertising.
“Over the last four years, Microsoft has highlighted its investment in digital content to the media industry through the Microsoft Digital Showcase event. As we enter our fifth year, we are thrilled to align our efforts and proud to participate as a ‘Founding Partner’ in the expanded format of the Digital Content NewFronts, which underscores Microsoft’s longstanding partnership across the agency and brand-marketer communities,” said Rick Song, General Manager Eastern US, Microsoft Advertising.
The Hulu NewFront, which kicked off DCNF last Thursday, featured presentations from Entourage star Adrian Grenier and Saturday Night Live star Seth Meyers. Yesterday featured upfronts from DCNF Market Partners POPSUGAR and DBG (Digital Broadcasting Group).
The Microsoft Digital Advertising Showcase will be followed by the AOL NewFront this afternoon.
Tuesday, April 24, 2012