Creator products, "creators as creative," new sponsor types, and blitz-style campaigns were four influencer marketing trends from 2023.
leila marsh
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The Drive Agency is building “diversified, creator-led companies” led by forward-thinking founders
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Here are the influencer marketing trends that could define YouTube in 2024
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- YouTube is starting to test a “Top Fans” distribution option limited to the uppermost 1% of viewers
- Two-thirds of consumers go to TikTok Shop to discover new products and brands
- Repeat partnerships are the most effective creator campaigns, and YouTube leads the way
- YouTube’s new AI tool can add your likeness to Shorts posted by other creators
- Spotify is doing creator memberships, and also AI-generated podcasts
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