kraft

• Brands Won’t Buy YouTube, Facebook Ads Without Better Viewability Testing
• EQAL Looks for Celebs, Brands, $3.5 Million in Funding

  Miles Beckett and Greg Goodfried at EQAL are raising $3.5 million in funding to build out their business of building online communities for celebs and brands.

  
• Soleil Moon Frye, Moms Get a Web Series from Kraft

  Soleil Moon Frye is the host of HerSay, an original web series targeting moms created by Deca TV, Kraft Foods, Kraft One, Mediavest, and Digitas.

  
• It's a Hard-Knock 'Mom Life' for Jen and Barb

  Created to capitalize on the majority of packaged-goods buyers, Kraft and S.C. Johnson backed Mom Life, a new web reality series that launched this week.

  
• Canadian 'Cookie' Satisfies TV's Soap Tooth