influential

• Creators are getting their own version of the Clio Awards because they represent the “future of storytelling”
• On World Mental Health Day, top creators take over Times Square to battle burnout

  Creators like Jordan Howlett, Haley Kalil, and Dhar Mann are featured on a Times Square billboard erected ahead of World Mental Health Day.

  
• Publicis invests $500 million in creator-led marketing with acquisition of Influential

  Publicis Groupe is making a serious bet on content creator-led marketing with the reported $500 million acquisition of Influential, which it calls the "largest influencer marketing company in the world by revenue."

  
• Kayla Itsines, Jeffree Star, Eugene Lee Yang Named Most Influential Influencers (Study)

  At the Cannes Lions media convention this week in the south of France, global ad agency OMD shared the results of a study in which it sought to determine the 20 most influential influencers across 12 content categories -- from fitness to beauty to gaming to food.

  
• WME Secures New Branded Content Opportunities By Investing In Marketing Platform Influential
• Music Vet Randy Jackson Inks Management Deal With Artist-Influencer Christian Collins