Homepage Feature

• YouTube CEO says “product innovation” — not an ad monopoly — is the key to Google’s business
• Creators, tech firms, and Barack Obama are out in full force on National Voter Registration Day

  Link-in-bio company Linktree, President Barack Obama, and creators like Hank Green are all encouraging Americans to register to vote.

  
• MrBeast’s leaked production guide is a reminder that YouTube’s top creator does things his own way

  Want to learn more about the strategies that inform MrBeast's YouTube productions? Check out the creator's leaked production guide.

  
• Top 5 Branded Videos of the Week: Men vs. women, Madison Square Garden, gas station meals

  If our last Gospel Stats Weekly Brand Report was all about scientists (who, btw, also came up in the news cycle as a notable source of hope for viewers on social media), this week's is a return to the old guard, with MrBeast back in spot #1 and podcasts slurping up spots #2 and #3. Then we've got a gas station run from FaZe Clan and...we'll keep the bonus vid a secret for now. 

  
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 09/15/2024
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/15/2024
• Financial creators are the new money managers, and Yahoo! is buying in
• TikTok, Meta, Snap team up to protect teens (and themselves)
• Have you heard? MrBeast’s critic walks it back, creators go south, and ‘Hawk Tuah’ gets a podcast
• The shutdown of a Russia-backed media company raises new questions about political influencers
• International creators are crushing it on YouTube. Now they can use non-English handles.
• Want to comment on a trending YouTube Shorts clip? Now you can ‘Add Yours’ in response.