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• Students have become a scarce resource. Can schools use TikTok to combat the demographic cliff?
• For creators, the outfit of the day is a crucial choice, so ShopMy is introducing personal shopping

  Influencer marketing matchmaker ShopMy is getting into personal shopping with Noir, a platform that connects creators with human stylists.

  
• Instagram’s new app is yet another riff on Snapchat

  Instagram is taking on rivals like Snapchat and BeReal with Instants, a new app that houses disappearing posts.

  
• YouTube’s uninterruptive “side-by-side” live streaming ads have been spotted in the wild

  YouTube has started testing live streaming ads that show up below the broadcast so that they don't interrupt it.

  
• France’s national public TV broadcaster is bringing the news to YouTube
• Threads thinks live chats can bring users closer to culture. It’s using the NBA playoffs as a case study.
• Visa’s U.K. “creator card” aims to combat cashflow issues while upping TikTok Live payouts
• STEM creators are working with researchers in all 50 states to showcase ‘Science Across America’
• Keke Palmer is the host of Twitch’s hottest new talk show
• Creator firm Fixated continues acquisition streak by scooping up the Studio71 network
• YouTube cozies up to Hollywood by sharing its deepfake detector with studios
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 04/19/2026