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• Unilever is continuing its #CleanTok campaign with a literal “soap opera”
• Chef Matty Matheson worked with WeTransfer to release a free cookbook as a downloadable file

  Celebrity chef Matty Matheson teamed up with WeTransfer and his partners at Made In Network to release a free digital cookbook.

  
• YouTube has added videos “For You” to channel pages

  YouTube is bringing a For You section to certain channels (including Creator Insider) in its latest attempt to emulate TikTok.

  
• The WGA and SAG-AFTRA strikes showed creators where they stand in the entertainment world

  There are plenty of takeaways for the creator community after the end of the WGA and SAG-AFTRA Hollywood strikes.

  
• After visiting more than 80 streamers across 15 cities, Twitch CEO Dan Clancy shares his findings
• Instagram continues ‘Creators Of Tomorrow’ tradition with new list of culture drivers
• YouTube Premium subscribers can test two AI-driven features (including a chatbot)
• Moonbug partners with Spin Master to turn more of its kid-friendly properties into toys
• Influencer agencies Ensemble Digital Studios and 2 Social Co. merge to form a Creator Society
• Pocket.watch announces eight new partners, including short-form stuntman Daniel Labelle
• Top 5 Branded Videos of the Week: KSI leads the way as both a creator and a sponsor
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 11/05/2023