fixated

• Creator firm Fixated continues acquisition streak by scooping up the Studio71 network
• Have you heard? Alix Earle gets real, new reps for Smosh, and speedrunners raise millions more

  Alix Earle launched a new show, Smosh signed a new representation deal, and Awesome Games Done Quick raised millions.

  
• Management firm Fixated raises $50 million to build a “creator and content machine”

  Fixated is expanding its talent management operation after securing $50 million in funding from Eldridge Ventures.

  
• FunnyMike’s Streamer Prom reaches new heights with 4.5 million hours of live Twitch watch time

  Streamer Prom, an event put on by FunnyMike and his management firm Fixated, was a huge cultural moment on Twitch.

  
• Have you heard? MrBeast’s baseball stats, CaseOh’s cat computer, and Trisha Paytas’ pope drama
• Fixated, which reps creators like Sketch and the Botez sisters, lands $12.8 million funding round
• FaZe Clan, TalentX vets unite for new venture that combines management with content creation