fenty beauty

• Rihanna’s ‘Fenty Beauty House’ Temporarily Shutters As Coronavirus Precaution
• Rihanna Launches TikTok Collab House For Her Fenty Beauty Brand

  Rihanna is getting inventive with the TikTok strategy for her massively popular Fenty Beauty makeup brand. In conceiving Fenty's TikTok presence, the songstress is taking a cue from The Hype House -- a Los Angeles-based creator collective comprising some of the platform’s top stars who live under the same roof and frequently churn out content in collaboration with one another. 

  
• Rihanna Tries Her Hand At Being A Beauty Vlogger In New YouTube Series

  While YouTube is home to a flourishing -- though at times controversial -- community of beauty creators, the opportunities for entrepreneurs who use the platform as a promotional vehicle for their own brands are seemingly unfathomable.