dmexco

• With 70% Of Viewership On Mobile, YouTube Is Finally Rolling Out Vertical Video Ads
• YouTube Developing First European Ad-Supported Original Series ‘Training Days’

  In each episode of 'Training Days', a different host will join an elite European soccer team, watch them practice, and then take them on an adventure.

  
• YouTube Debuts New TrueView Ad Product Featuring Tailored Calls To Action

  Google notes that 47% of U.S. adults aged 18 to 54 -- or roughly 70 million people -- say YouTube helps them make buying decisions at least once a month.