campaign

• YouTube’s Latest Pitch To Brands Celebrates Users Who Are “More Than Just Viewers”
• YouTube Launches #voteIRL Campaign With Franchesca Ramsey, Cenk Uygur, Laci Green, And More

  YouTube says political content has exploded since the Democratic and Republican National Conventions in July, with over 200,000 election-related uploads.

  
• Desperados Throws a YouTube Party If You’re of Drinking Age

  Desperados is a tequila flavored beer. Ad agencies Dufresne Corrigan Scarlett and MediaMonks created an interactive YouTube takeover campaign to market it.

  
• Gabby Reece, Glo.com and Vaseline Hope To Spike One

  Glo.com and Vaseline teamed up for a multiplatform branded entertainment campaign, the centerpiece is a web series: Lighten Up Your Summer with Gabby Reece.