brand matchmaking

• MrBeast grabs a team from creator economy startup to staff rumored brand matchmaking hub
• YouTube is introducing influencer marketers to the new-and-improved BrandConnect

  YouTube is adding new tools to its BrandConnect platform as it invests more resources into influencer marketing.

  
• YouTube ad matchmaker Agentio eyes brand safety with $12 million Series A round

  Agentio, a matchmaking service that connects creators and brands on YouTube, has raised a $12 million Series A funding round.

  
• Pass the AUX: Spotify helps musicians “live off their art” with brand matchmaking service

  Spotify AUX is a new platform that will allow the music platform to play matchmaker between brands and artists.