booktok

• Have you heard? Noah Beck becomes a ‘Baywatch’ heartthrob while tic-tac-toe becomes an esport.
• #BookTok is still booming. So why is TikTok getting out of publishing?

  TikTok appears to be moving resources away from 8th Note Press, a publisher that launched to take advantage of the #BookTok.

  
• TikTok parent ByteDance became an e-book publisher. Now it’s ready to revive print media.

  TikTok parent ByteDance is betting on print media as a driver of #BookTok trends by expanding its publisher 8th Note Press.

  
• Bindery signs deal to adapt TikTok-approved books for the screen

  Bindery Books, a company that harnesses the #BookTok trend to publish new titles, is looking to option some of its projects.

  
• After leaving TikTok, V Pappas brings #BookTok knowledge to Simon & Schuster board
• Bindery is helping #BookTok faves become publishers. Here’s it inaugural slate of pickups.
• Eden Victoria wins #BookTok Creator of the Year at inaugural TikTok Book Awards
• The influencers of #BookTok are launching their own publishing imprints with help from Bindery
• Digital media company Candle Media caters to #BookTok as part of production deal with TikTok
• TikTok Shop is struggling to catch on in the West, but it’s a hit with some indie authors
• Summer loving: The latest creator house in the U.K. features romance novel fans from BookTok
• Can #BookTok save the indie bookstore? American Express thinks so.