Barb and Kantar Media teamed up to measure YouTube like a TV channel. Google's cease-and-desist letter throws a wrench into those plans.
barb
-
Have you heard? Valkyrae introduces Squeex’s NYU scholarship while Indonesia adds to teen social media bans.
-
Advertisers express disappointment after the firms measuring YouTube like TV are ordered to cease and desist
-
A UK agency’s TV-style YouTube metrics revealed childrens’ shows get big ratings
Barb, an agency in the UK, is measuring YouTube viewership on TVs with traditional ratings. Here are some of the early findings.
-
The UK wants to measure YouTube more like TV
Barb, a nonprofit measurement firm in the UK, is introducing Nielsen-style ratings for YouTube content on TV screens.
-
Have you heard? Moist’s T-Pain prank, a major AI decision, and a New York Times pasta meme
Newsletter
Subscribe for daily Tubefilter Top Stories
Trending Stories
- 90% Of Content Creators Deal With Burnout. Vibely Wants To Change That.

- Amouranth’s sleep streams are earning her up to $15,000 per broadcast

- BookTok can make bestsellers. So ByteDance is becoming a publisher.

- After 42% year-over-year sales decline, is PRIME out of its prime?

- Fujifilm’s X100V got so big on TikTok that it sold out. The next camera in that line has arrived.










