affiliate marketing

• ShopMy cashes in on influencer campaigns, affiliate marketing with $77.5 million funding round
• TikTok wants to turn millions of Americans into paid shopping influencers

  TikTok Shop now offers affiliate marketing payouts to users with as few as 1,000 followers--and, as a result, everyday people across the U.S. are earning tens of thousands of dollars in commissions by posting videos that advertise products sold on TikTok's burgeoning ecommerce hub.

  
• Creators’ viewers can be big spenders. LTK is driving $5 billion a year catering to them.

  The family-owned creator commerce platform is set to drive nearly $5 billion in sales this year from 300,000 creator partners and 8,000 brands. That's more than double its sales in 2023, and far surpasses the $2 billion valuation LTK got when it received a $300 million investment from SoftBank in 2021.

  
• YouTube prepares for holiday season with new features for shoppable videos

  As a new survey from Shopify reveals that nearly half of Gen Z prefers to shop on social media, YouTube is debuting new ecommerce features.

  
• Amazon rolls out its TikTok-like platform for all users in the U.S.