ad-supported tier

• Nearly half of all streaming subscriptions are now supported by ads
• Netflix now has 70 million subscribers watching its ads

  
• Netflix and YouTube “feed each other pretty nicely,” according to co-CEO Ted Sarandos

  Netflix and YouTube complement one another on TV screens, according to a statement made by Ted Sarandos regarding Q2 2024 earnings.

  
• Netflix will have a chance to promote its ad-supported tier at this year’s upfronts

  Netflix is expected to make a presentation to advertisers about its Basic With Ads tier on May 17, during upfronts week in New York City.

  
• Free Netflix password sharing is officially going bye-bye in 2023
• Netflix pays back advertisers after missing projections on its new tier
• Netflix’s $6.99 ad-supported tier is launching on November 3
• Netflix’s ad-supported tier is on the fast track, but advertisers are balking at the platform’s asking price