ad measurement

• TikTok narrows the measurement gap with DoubleVerify partnership
• Discord introduced ads in 2024. They seem to be working.

  Discord is making a push into the ad world, and its latest measurement data will help it build a rapport with buyers.

  
• YouTube wants creators to share data with brands and potential advertisers

  YouTube is entering into a new era of influencer marketing, and data sharing between creators and brands is one step forward.

  
• In influencer marketing, “the days of unchecked spending are over” — and measurement is key

  Influencer marketers and creator sponsors want more measurement tools for campaigns, but several factors make measurement tricky.

  
• Netflix’s ads are growing up with new placement options and measurement tools