Next time you pause a YouTube video you're watching on a TV screen, you might see something new pop up: an ad. Pause-vertising is already in use by streamers like Hulu, Peacock, and Max, and now YouTube--which recently beat all those services and became the first streamer to gobble up 10% of TV watch time--is giving the format its own try, with the full power of Google's ad targeting.
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Feel like you’re seeing more unskippable ads when you watch YouTube on a TV? You are. Here’s why.
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YouTube’s pause-vertising is here
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