A/B testing

• YouTube is expanding a feature that lets creators “test and compare” titles and thumbnails
• YouTube Testing New Interface For Minimized Videos During In-App Browsing

  YouTube is reportedly piloting a new interface that could change the way that users minimize videos within the app while browsing for other content.

  
• Netflix Mulls “Skip Intro” Button, Mobile-Friendly Cuts

  Netflix is doing A/B tests that show a "skip intro" button for users. Meanwhile, one of the company's execs has talked about mobile-optimized cuts.

  
• Netflix Increased Watch Time 20% By Testing Title Images With Subscribers

  When Netflix tested new images for select titles with a group of subscribers, average viewing time on those titles increased by at least 20%.