At its 2026 NewFronts presentation, Meta's announcements included new ad formats and new ways to use generative AI.
2026 newfronts
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Snapchat hops onto the “full-funnel” bandwagon with ad formats that command attention
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Meta, like TikTok, is putting advertisers in the middle of the cultural moments that consume your feed
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- YouTube is starting to test a “Top Fans” distribution option limited to the uppermost 1% of viewers
- Spotify is doing creator memberships, and also AI-generated podcasts
- Two-thirds of consumers go to TikTok Shop to discover new products and brands
- A24 is ready to turn Kane Parsons’ ‘Backrooms’ film into the next big creator-led horror movie
- At Cannes, ByteDance brings generative AI films into the market
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