At NewFronts, Meta execs revealed new ad products across Facebook, Instagram, Threads, and the Reels format.
2025 newfronts
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At Google’s NewFronts pitch, execs explain how YouTube helps brands find “the perfect match”
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Meta is launching a new ad product (and using AI) to get brands closer to trending Reels
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TikTok expands its Pulse product to bring brands closer to its culture
At the 2025 NewFronts, TikTok announced a new product called Pulse Core, which connects brands to top-performing user-generated content.
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IAB releases full schedule for 2025 NewFronts
The IAB NewFronts are returning for another round of pitches that will occur in New York between May 5-8. Here's the schedule.
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