News

• YouTube’s living room ambitions pay off: It’s the first streamer to take 10% of all TV watch time
• Your favorite TikTok song of the summer is probably an indie hit
• Cristiano Ronaldo wants to bring his 636 million Instagram followers to YouTube
• Live shopping is growing up in the U.S. and getting its own conference
• Now who’s your Daddy? SiriusXM paying up to $125 million for exclusive Alex Cooper pact
• $100 million says fans of all types want to connect with creators
• Twitch wants collabs, but some streamers prefer to be left alone
• Brands are scrambling to snag deals with “demure” creator Jools Lebron
• Creators are about to have a lot more Shopify items to sell on YouTube
• Top 5 Branded Videos of the Week: Halloween comes early with ghosts, runaway AI, and dangerous beaches
• Pet project YTCH turns YouTube content into a vintage TV experience
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 08/18/2024