News

• Reach is the most important metric for influencer marketers, and Instagram Reels is the place to get it
• As Twitch removes limit on Israel and Palestine signups, are its debates about to get fiercer?
• Netflix just closed its AAA game studio
• Issa Rae is turning Tubi into a showcase for creators “on the cusp”
• Music promoters are paying to put songs in TikTok videos. The FTC says creators might not have to disclose those deals.
• The hot new messaging app has Gen Z in a Daze with 156,000 pre-launch sign-ups
• Recess Therapy’s new series features celebrity substitute teachers (and more cute kids)
• Top 5 Branded Videos of the Week: Copycats, kicks, and underground cities
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 10/20/2024
• YouTube’s new program teaches teens how to recognize AI content
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 10/20/2024
• The NBA’s “most expansive creator program” tips off with Kai Cenat collab