News

• YouTube thinks a more human touch will cut down on demonetization mistakes
• Best Buy will make creator storefronts its new points of sale

  Best Buy is working with influencers to establish digital storefronts that will connect the retailer to the creator economy.

  
• Washington’s attempted ban is helping TikTok Shop become big business in Mexico

  Agencies that work with clients on TikTok Shop are directing them to Mexico as the app's future in the U.S. hangs in the balance.

  
• Top 5 Branded Videos of the Week: MrBeast, Elon Musk, alien bugs

  Our latest Gospel Stats Weekly Brand Report brings back MrBeast, who--as usual--is unchallenged in spot #1. Hard to compete with someone who churns out 66 million views per video--although we will say this total is lower than totals we've seen in the past, which have hovered around ~100 million views. Also on the roster this week is Joe Rogan, who's moved on from Magnus Carlsen and now has Elon Musk in the hot seat. As for who else joins them in our top 5...you'll just have to find out below.

  
• Instagram is sliding into your DMs with 20 new features
• Game studios have helped make Roblox a multibillion-dollar business. Are they getting squeezed out?
• Sidemen soccer match raises £4.7 million for charity, cements its legacy as top-tier creator entertainment
• Have you heard? iShowSpeed the soccer pundit, payday for fake Tom Cruise, and TikTok telenovelas
• Trump may give TikTok another reprieve. Will a deal ever get done?
• 2024 was Kickstarter’s biggest year yet. Here are the creators who raised $706 million.
• Kick creates fund to pay developers who use its API to make third-party tools
• As an “economic blackout” targets Amazon, Twitch gets caught in the middle
• Is paying for private security just another cost of being a female streamer?
• YouTube’s Premium Lite tier arrives, providing cheaper access to ad-free viewing
• Start your carts and smash that like button: The Sidemen revived ‘Supermarket Sweep’ on YouTube
• Is your brand too edgy for TikTok? Try OnlyFans.
• TikTok wants to let U.S. creators hand out coupons for local businesses
• Will people Digg a new front page of the internet?
• It’s YouTube’s turn to crack down on the gamba meta
• Ballen Studios is building a business that turns creators into career storytellers. Its next star? Nexpo.
• Top 75 Most Subscribed U.S. YouTube Channels • February 2025
• Top 100 Most Subscribed YouTube Channels Worldwide • February 2025
• Hey, can you turn down that ad?
• TikTok Live is projected to reach $77 billion in sales by 2027, but other shopping hubs want a piece