Reaching ad-averse consumers is harder than ever, and some savvy brands have realized that working directly with creators is a solid "in" with their younger and often marketing-fatigued audiences. But brands can also go a different direction: some are looking to craft successful campaigns not just by working directly with creators, but by studying their content strategies and paying attention to what kinds of videos have staying power on platforms like YouTube and TikTok.
YouTube
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 10/20/2024
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What happens when brands adopt creators’ winning content strategies?
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YouTube wants to give you badges to reward you for doing stuff on YouTube
For now, there are "just a few" badges people can earn, it says. Those include "badges that celebrate unique-to-YouTube milestones, such as being one of the first set of paid members of a creator’s channel, or correctly completing quizzes."
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Top 50 Most Viewed U.S. YouTube Channels • Week Of 10/13/2024
Sick Science is Steve Spangler's short-form YouTube hub filled with videos that appeal to inquisitive STEM-loving kids.
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 10/13/2024
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Top 50 Most Viewed U.S. YouTube Channels • Week Of 10/06/2024
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 10/06/2024
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Top 50 Most Viewed U.S. YouTube Channels • Week Of 09/29/2024
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/29/2024
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Feel like you’re seeing more unskippable ads when you watch YouTube on a TV? You are. Here’s why.
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Top 50 Most Viewed U.S. YouTube Channels • Week Of 09/22/2024
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Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/22/2024
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