TikTok

• Between 30% and 50% of videos TikTok shows users are based on what it’s learned about their interests (Study)
• TikTok monetization changes: Creativity Program gets a new name and “some improvements,” subscriptions expanding to VOD creators

  
• TikTok says it’s the No. 1 platform for discovering new mobile games

  TikTok says it's the #1 platform where gamers between the ages of 18 and 24 find new mobile games to play.

  
• The Biden campaign is on TikTok

  Biden's campaign and administration have historically worked with influencers to get pro-Biden content on TikTok rather than creating content themselves, and that seemed to be the plan for this year, too.

  
• TikTok reportedly plans to open live shopping studios for creators
• TikTok tells creators it’ll boost their horizontal videos to more viewers (but won’t pay them for additional views)
• TikTok’s first concert was its biggest livestream yet
• Creators who upload long-form content to TikTok are growing 5x faster than those who don’t
• TikTok users walk out after creator it promoted is convicted of rape
• TikTok’s $1 billion creator fund is shutting down. Here’s how creators are getting paid from now on.
• TikTok fined $367 million for alleged child data privacy issues
• TikTok and the BBC are taking 100 creators to boot camp