News

• Top 5 Branded Videos of the Week: MrBeast balances self-promotion with philanthropy
• Twitch will “deprecate” the Hype Chat monetization feature five months after introducing it

  Twitch is moving away from the Hype Chat monetization feature it introduced earlier this year. The streaming platform will promote Cheering.

  
• The E.U. is probing TikTok and YouTube over child safety, and it could challenge ad blocker bans

  The European Union is asking YouTube and TikTok to comply with its Digital Services Act. Does its rulebook prohibit YouTube's ad block ban?

  
• Unilever is continuing its #CleanTok campaign with a literal “soap opera”

  Consumer goods giant Unilever has entered the next phase of its #CleanTok campaign with a literal "soap opera" featuring its brands.

  
• Chef Matty Matheson worked with WeTransfer to release a free cookbook as a downloadable file
• YouTube has added videos “For You” to channel pages
• The WGA and SAG-AFTRA strikes showed creators where they stand in the entertainment world
• Millionaires: Austin John plays Pokémon
• After visiting more than 80 streamers across 15 cities, Twitch CEO Dan Clancy shares his findings
• Instagram continues ‘Creators Of Tomorrow’ tradition with new list of culture drivers
• YouTube Premium subscribers can test two AI-driven features (including a chatbot)
• Moonbug partners with Spin Master to turn more of its kid-friendly properties into toys