Metaverse

• Someone paid $207 million to turn Napster metaverse
• Roblox’s new Shopify partnership shows it’s still making the metaverse happen

  "Our vision for the Roblox economy is that it will ultimately model the physical world, with the ability to go above and beyond by overcoming physical limitations," Stephanie Latham, Roblox's VP of Global Brand Partnerships and Advertising, told Modern Retail. "We believe this vision holds true for shopping on Roblox, as well."

  
• Paris Hilton is “sliving” it up in her new Roblox world

  The game with a GDP bigger than some countries has not been quiet about its plans to become the "it" place for metaverse dwellers--and now one of the 2000s' most "it" girls is at the forefront of those plans.

  
• Coca-Cola has a new flavor. It’s “pixel” for the metaverse.

  Byte is the second flavor from Coca-Cola’s Creations line, which launched in February and is intended to "quench Gen Z’s thirst for discovery through a series of unexpected beverages and packaging designs, culturally relevant expressions and creative collaborations."

  
• Last year, Nike embraced the metaverse. How’s that paying off?
• Ready Player Me Raises $13 Million To Make Metaverse Avatars And NFT Cosmetics