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• Amid an executive exodus, TikTok is negotiating with burned-out employees
• Creators earned over $2 billion on Facebook in 2024. Stories monetization will take earnings even higher.

  Meta is letting Facebook creators monetize public Stories, turning disappearing posts into a revenue stream.

  
• YouTube wants brands to run campaigns on Shorts, where logged-in viewership is up 25% year-over-year

  YouTube Shorts presents remarkable opportunities for influencer marketing campaigns, according to a survey conducted by eMarketer.

  
• As creators disrupt the skincare business, MoistCr1TiKaL’s cheeky soap brand is cleaning up

  Cheeky, a soap brand led by creator Charlie "MoistCr1TiKaL" White, is selling thousands of bars through direct sales to fans.

  
• Can old TV shows find a Netflix Effect on YouTube?
• Fixated, which reps creators like Sketch and the Botez sisters, lands $12.8 million funding round
• Substack passes 5 million paid subscribers. Welcome to the new world of journalism.
• Reddit is the internet’s fastest-growing social media site. Why?
• India’s YouTube obsession is turning rural villages into creator hotspots
• As a ban still looms, TikTok talks up its economic impact: 7.5 million businesses, 28 million jobs
• Creators are making premium shows on their channels, so Spotter is giving them their own upfront
• MrBeast’s investor pitch deck shows why he’s shifting his focus to Beast Industries