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• YouTube is making its notifications work better for creators
• Gen Z prefers premium content to premium TV. Should streamers sound the alarm?

  A new Deloitte report shows that Gen Z feels creator content is more relevant that premium movies and TV shows.

  
• RedNote wants to be more than just a TikTok alternative. Will Westerners buy in?

  Red Note, the "Chinese Instagram" also known as Xiaohongshu, is looking to capitalize on momentum and expand into the West.

  
• Someone paid $207 million to turn Napster metaverse

  Napster has been bought by Infinite Reality for a whopping $207 million, and looks like it'll be rejiggered as a metaverse-y destination for musicians and fans.

  
• MrBeast, Lady Gaga, and Brittany Broski to headline YouTube’s fandom-forward Brandcast
• YouTube is making Shorts views go up
• Seniors are watching twice as much YouTube on TVs as they were a year ago
• No, Ashton Hall isn’t sponsored by Saratoga Water. But soon he might be.
• With Feastables/Beast Games linkup, MrBeast is making his brands more synergistic
• Influencers are shaking up politics by winning elections. A progressive TikToker wants to be next.
• TikTok just wants to talk. A new Corporate Communications Chief will get the message across.
• YouTube’s first podcast head is out, but updated audio ads are in