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• Meta is launching a new ad product (and using AI) to get brands closer to trending Reels
• Spotify’s podcast “plays” are a new metric for a booming industry

  Spotify has rolled out a new metric called "plays" that will be applied to the podcast content on the platform.

  
• Viewership on political streams is up 56% year-over-year

  Countries like the U.S. and India are powering a political live streaming boom that has occurred since the 2024 U.S. presidential election.

  
• Kai Cenat’s “Streamer University” is really happening. Here’s the trailer.

  Kai Cenat is now accepting applications from creators who want to be students and/or teachers at Streamer University.

  
• Netflix is rolling out a TikTok-style feed and a homepage redesign to help you find your next watch
• 20 years of YouTube: In 2007, we all empathized with iJustine and her 300-page iPhone bill
• Yes Theory launched a fulfillment brand for its merch. After “eight years of discipline,” it’s time to sell.
• CreatorCare is here to help digital workers overcome mental health struggles and burnout
• TikTok expands its Pulse product to bring brands closer to its culture
• Top 50 Most Subscribed YouTube Channels • Week Of 05/04/2025
• Top 5 Branded Videos of the Week: Would you drown for $500K? Jack Link’s wants to know.
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 05/04/2025