Homepage Feature

• One month after TikTok Shop’s U.S. introduction, sales are growing — but so are complaints
• BeReal launches marketing push to put the “realest person on earth” on a Times Square billboard

  BeReal is running its first marketing campaign by offering a vacation and a Times Square billboard to the "realest person on earth."

  
• Twitch’s CEO says it’s cracking down on fake views

  Twitch's new CEO Dan Clancy has been putting in some serious face time with creators.

  
• Additive Creative bulks up talent management roster with 18 new creator signings

  TikTokers Michael Sanzone, Ryan Benji, and Isa and Nina are some of the creators who have signed deals with management firm Additive Creative.

  
• Creators on the Rise: Rachel Meaders comes from a family of entrepreneurs. So she uses her platform to spotlight small businesses.
• Paramount uploaded the entire ‘Mean Girls’ movie on TikTok on October 3. Reactions were mixed.
• On the Podcast: How is the White House so good at this?
• MrBeast calls out TikTok for allowing deepfake ad: “This is a serious problem”
• ByteDance is expanding TikTok’s footprint in the U.S. — but the Senate has some questions
• Twitch is laying off more staffers
• Top 5 Branded Videos of the Week: Airrack goes fast, gets Air Up
• Streamers on the Rise: A bunch of kids bullied KreekCraft into going bald