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• Creators still have to fight for fair pay and treatment in brand deals. Word on the Block is here to advocate for them.
• Mikayla Nogueira’s product launch was huge. Her restock stunt was nearly as big.

  Mikayla Nogueira was able to sell out her restocked lip line in ten hours by becoming the CEO of e.l.f. Cosmetics for a single day.

  
• Google borrows creators’ credibility for Pixel phone launch

  YouTubers like Amelia Dimoldenberg and Sean Evans doubled as product execs during an "After Party" for the Google Pixel 9 announcement.

  
• The FTC just banned viewbotting

  On the surface, the Federal Trade Commission's new ruling focuses on banning fake reviews and testimonials, targeting businesses that pay for positive feedback or use generative AI to make false testimonials. But there's something else in this ruling that affects the creator economy: a provision that bans "fake social media indicators," including viewbotting.

  
• Patreon reveals “great plan” to help creators navigate 30% iOS App Store commissions
• Twitch strikes a balance for streamers and viewers with Stories update
• Hey creators: TikTok will give you $300 to get your friends to join
• TikTok wants users to express themselves with in-app group chats (and stickers)
• Biden addresses creators at first-ever White House summit: “They listen to all of you”
• As creators hit the White House, DNC plans vertical convention stream
• HopeScope turned her YouTube creativity crisis into a flourishing channel. Her VidSummit keynote is about helping other creators do the same.
• Kids say YouTube, not Netflix, is the coolest brand