Homepage Feature

• Live shopping is growing up in the U.S. and getting its own conference
• Now who’s your Daddy? SiriusXM paying up to $125 million for exclusive Alex Cooper pact

  SiriusXM could pay up to $125 million as part of an exclusive deal with Alex Cooper, the host of the 'Call Her Daddy' podcast.

  
• $100 million says fans of all types want to connect with creators

  Fanfix, which bills itself as "the leading brand-safe monetization platform" for Gen Z creators, has paid out over $100 million to its user base of thousands of creators. The platform launched in 2021, and turning over that much revenue for content creators that quickly shows how engaged audiences are willing to support creators not just by watching their stuff and generating ad revenue passively, but by handing them cash directly.

  
• Twitch wants collabs, but some streamers prefer to be left alone

  Some streamers have reacted negatively to the launch of Knock, a new Twitch feature that invites collaborations.

  
• Brands are scrambling to snag deals with “demure” creator Jools Lebron
• Creators are about to have a lot more Shopify items to sell on YouTube
• Top 5 Branded Videos of the Week: Halloween comes early with ghosts, runaway AI, and dangerous beaches
• Pet project YTCH turns YouTube content into a vintage TV experience
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 08/18/2024
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 08/18/2024
• The gamba meta lives on: Twitch says it’s “digging into” Counter-Strike skin gambling involving 120+ top streamers
• The Onion is bringing back its print edition. No, we’re not joking.