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• Top 5 Branded Videos of the Week: Airrack gets ripped to support prudent financial habits
• TikTok taps creators, brand reps for an AI advisory board called Symphony Collective

  At Cannes Lions, TikTok announced the Symphony Collective, a group of creators and brand representatives who will advise on AI usage.

  
• The U.S. Surgeon General wants to put an official warning on social media apps

  U.S. Surgeon General Vivek Murthy has proposed addressing the youth mental health crisis by putting warning labels on social media apps.

  
• Twitch CEO: Kick made a “complete mistake” by poaching top streamers

  In an interview with streamer NateGentile7, Twitch CEO Dan Clancy claimed that Kick made a blunder by poaching top streamers.

  
• Social shopping firm Orca adds Patreon, Fullscreen vets to executive team
• Jake Paul’s latest creator product is a skincare brand called W
• Is YouTube’s TV push anticompetitive? Watchdogs want the Department of Justice to investigate.
• VTuber Gawr Gura will sing “Take Me Out To The Ballgame” at the Dodgers’ “hololive night”
• Cannes Lions’ new Creator Pass brings creators face-to-face with the world’s top brands and thought leaders
• Some brands struggle to convey goals to influencers. The “Creator Rosetta Stone” offers a translation.
• Roster helps creators hire qualified specialists. It just announced its official launch.
• CAA signs Justin Watkins, the family-friendly gamer behind the ThinkNoodles YouTube channel (Exclusive)