Featured

• New report dives into YouTube’s “pester power,” which converts kids’ requests into purchases
• YouTube’s first video belongs in a museum. Now it’s in one.

  "Me at the Zoo," the first video ever uploaded to YouTube, is now on display at the Victoria and Albert Museum in London.

  
• Snapchat pledges to “unlock scalable creator revenue” with new Subscriptions product

  Snapchat has announced the launch of Creator Subscriptions, which can unlock new monetization opportunities through an exclusive tier.

  
• Spotter is bringing its Showcase back to New York to build buzz around “Creator TV”

  The Spotter Showcase will return to New York on March 4 with presentations from creators like Kinigra Deon, Jordan Matter, and Airrack.

  
• Apple was a video podcast innovator. Now it’s getting with the times.
• Top 5 Branded Videos of the Week: Blueberries, superjets, and Polymarket
• Have you heard? Jake Paul’s gold medal fiancee, Jake Shane’s Broadway bow, and TikTok’s whistleblower.
• Hasbro, Animaj team up to pair contextual kids’ ads with premium IP
• Syracuse University’s first-of-its-kind creator economy program takes shape
• YouTube dominates TV screens, but are those viewers paying attention?
• A “Familee Day” in New Orleans will turn the “Keith Lee effect” into a brand-building tool
• Ad breaks during your breaks: Twitch is testing pause ads