Featured

• Ludwig’s Offbrand Games soars to top of Steam charts after publishing its first title
• After bringing STEM feed to teens, TikTok realizes that adults need to learn science, too

  TikTok's STEM feed has brought more views to science creators on the platform. Now adults are getting access alongside teens.

  
• Which emotion is the best for thumbnails? Depends who you ask.

  A study published by Kapwing used AI to determine that different creators rely on different emotions when choosing thumbnails for videos.

  
• Amazon brought ads to Prime so it could fill them with shoppable links

  Duracell was one of the first brands to try out interactive ads on Amazon Prime Video, and the early results are encouraging.

  
• Reach is the most important metric for influencer marketers, and Instagram Reels is the place to get it
• As Twitch removes limit on Israel and Palestine signups, are its debates about to get fiercer?
• Issa Rae is turning Tubi into a showcase for creators “on the cusp”
• The hot new messaging app has Gen Z in a Daze with 156,000 pre-launch sign-ups
• Recess Therapy’s new series features celebrity substitute teachers (and more cute kids)
• Top 5 Branded Videos of the Week: Copycats, kicks, and underground cities
• The NBA’s “most expansive creator program” tips off with Kai Cenat collab
• Have you heard? iShowSpeed gets a play button, Druski gets a movie, and the Costco Guys get buckets.