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• YouTube leads Twitch in survey of teenage gaming habits
• TikTok will sunset its Shopify storefronts in September

  TikTok is shifting its ecommerce strategy by sunsetting its Shopify storefronts in favor of its first-party TikTok Shop hub.

  
• A leaked draft of TikTok’s U.S. government agreement shows unprecedented federal oversight

  Forbes has obtained a copy of the proposed agreement that would put TikTok's U.S. operations under the jurisdiction of CFIUS.

  
• Eden Victoria wins #BookTok Creator of the Year at inaugural TikTok Book Awards

  Lit-focused influencer Eden Victoria was named the #BookTok Creator of the Year as part of the first annual TikTok Book Awards in the U.K.

  
• Bluesky signups increase tenfold as Elon Musk moves to ban X’s block function
• After nearly 20 years, the ‘Numa Numa’ guy brings back his iconic dance (to promote his music)
• Instagram Live star Druski launches sports agency to connect NIL athletes with “huge brands”
• After a hot start, Meta’s Threads platform is cooling off
• With influencer campaigns on TikTok, big oil companies “alter their perception in the public eye”
• Judge rules in YouTube’s favor, dismissing racial discrimination suit
• TikTok lays off seven employees in music division, citing “efficiency”
• Senators Markey, Blackburn ask FTC to look into YouTube’s ad placements on children’s videos