Featured

• BeReal launches marketing push to put the “realest person on earth” on a Times Square billboard
• Additive Creative bulks up talent management roster with 18 new creator signings

  TikTokers Michael Sanzone, Ryan Benji, and Isa and Nina are some of the creators who have signed deals with management firm Additive Creative.

  
• Paramount uploaded the entire ‘Mean Girls’ movie on TikTok on October 3. Reactions were mixed.

  Paramount celebrated 'Mean Girls Day' by uploading the entire film on TikTok. The Writers Guild of America didn't love that move.

  
• MrBeast calls out TikTok for allowing deepfake ad: “This is a serious problem”

  Jimmy Donaldson (aka MrBeast) called out TikTok after an ad featuring an AI-generated deepfake version of him appeared on the platform.

  
• QTCinderella, Maya Higa’s Gala For Good raises “around $250,000” for rainforest conservation
• ByteDance is expanding TikTok’s footprint in the U.S. — but the Senate has some questions
• Top 5 Branded Videos of the Week: Airrack goes fast, gets Air Up
• TikTok is testing an ad-free subscription tier that could be priced at $4.99 in the U.S.
• As Epic Games builds its ‘Fortnite’ creator program, it’s laying off around 830 employees
• U.S. rep Ro Khanna streamed with creators like Vaush and Emma Vigeland outside the White House
• Around the World: Indonesia vs. TikTok, Spotify in Brazil, and a Twitch promotion gone wrong
• Videos depicting “steroid-like drugs” have received 587 million TikTok views over the past three years