Events

• At Google’s NewFronts pitch, execs explain how YouTube helps brands find “the perfect match”
• Meta is launching a new ad product (and using AI) to get brands closer to trending Reels

  At NewFronts, Meta execs revealed new ad products across Facebook, Instagram, Threads, and the Reels format.

  
• TikTok expands its Pulse product to bring brands closer to its culture

  At the 2025 NewFronts, TikTok announced a new product called Pulse Core, which connects brands to top-performing user-generated content.

  
• Australia’s attempt to protect teens blurs the line between social media and entertainment

  An Australian law is looking to prevent teenagers under 16 from accessing certain social media platforms. Should YouTube count?

  
• Snapchat’s growing creator community was one of its biggest assets during Q4 2024
• Meta continues pushing Instagram Reels as Q4 2024 results beat expectations
• ShopMy cashes in on influencer campaigns, affiliate marketing with $77.5 million funding round
• Rival apps X, Bluesky are both launching their own takes on TikTok
• Trump thinks he can broker a deal to keep TikTok running
• Netflix wants to keep pace with YouTube among toddlers, so it struck a deal with Ms. Rachel
• As wildfires strike Los Angeles, YouTube vlogs offer personal perspectives
• Ruby Franke’s oldest daughter has authored a telling memoir — and a cautionary tale for family vloggers