Channels

• YouTube’s hyperlinked comments could drive valuable traffic for Google Search
• TikTok is becoming Spotify’s new recommendation engine

  Spotify announced Nov. 7 that its partnership with TikTok will smooth the path for users to share Spotify content in two ways: (1) by allowing them to make videos sharing tracks, albums, playlists, podcasts, or audiobooks using TikTok's video editing tools, and (2) by letting them DM one another direct links to music, podcasts, and audiobooks.

  
• Election night coverage has gone online. Here’s where people watched the most.

  Rumble wasn't the only digital platform to see a major spike in viewership on Election Day. YouTube generated 72 million hours of watch time with Voting Day coverage--and, like on cable TV, Fox News was one of the most-watched entities offering real-time reporting of ballot results.

  
• YouTube wants creators to send their videos to brands

  Creators don't make money off these video linking requests, but this could be another way for them--especially newer creators who might not know how to reach out to brands themselves, or are having trouble getting emailed-swamped brands to respond to them--to make connections with companies that could sponsor them for future content.

  
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 11/03/2024
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 11/03/2024
• As YouTube dominates streaming, Netflix and Roku stop reporting subscriber counts
• YouTube lets creators lie about election outcomes. It’s making money off their videos.
• It’s an analog horror Halloween on YouTube
• Netflix’s “clip that” feature will let fandoms to drive word-of-mouth marketing
• What would YouTube look like without view counts or upload dates?
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 10/27/2024