Netflix

• A Wall Street analyst wants Netflix to challenge YouTube in the realm of short-form content
• Netflix’s ads are growing up with new placement options and measurement tools

  Netflix introduced several new ad products at its 2025 upfront presentation, as well as new programming like season two of 'Wednesday'.

  
• Netflix is rolling out a TikTok-style feed and a homepage redesign to help you find your next watch

  Netflix is redesigning its TV homepage to offer more contextual information. It's also rolling out a TikTok-style vertical video feed.

  
• Netflix’s CEO thinks YouTube is just a place to “kill time.” And yet it keeps tapping creators for deals.

  Netflix is obviously combing YouTube for budding talent. And some creators are willing to make deals with it. Like Tony Hinchcliffe, the comedian host of live-filmed conservative humor podcast Kill Tony.

  
• Jake Paul vs. Mike Tyson got 49 million Netflix views in 2024, but it was no CoComelon
• The Paul x Tyson fight helped Netflix drive record account growth–just before it stops reporting subscriber counts
• The Sidemen say they’ve hit “the ceiling” of what they can do on YouTube. So they’re going to Netflix.
• As YouTube dominates streaming, Netflix and Roku stop reporting subscriber counts
• Netflix’s “clip that” feature will let fandoms to drive word-of-mouth marketing
• Netflix just closed its AAA game studio
• Netflix wants to make live TV work. So it’s getting John Mulaney to host its next show.
• YouTube’s latest animation darling gets picked up by Netflix