Bytedance

• As TikTok prepares for U.S. deal, it says goodbye to its first Global Head of Creators
• Can Paramount use “secret screenings” for TikTokers to get Gen Z into movie theaters?

  Paramount showed the film 'Primate' to a group of TikTok creators at a secret screening that put a new twist on movie marketing.

  
• TikTok puts key dates on the calendar to give brands a heads up (and promote its ad products)

  TikTok's 2026 brand calendar is bigger than previous years' iterations. Here's what that has to do with the Pulse ad format.

  
• TikTok wants more creators to take a chance on brand campaigns. So it’s offering $10,000.

  TikTok appears to have launched Branded Buzz back in September. It's a marketplace where brands post calls for content, and creators who respond might get their videos boosted and/or might get compensated with a "bonus" of up to $1,500.

  
• TikTok Shop tempts buyers and sellers alike with new gift cards and cash back
• The U.S. TikTok deal is official. Here’s what we know.
• TikTok narrows the measurement gap with DoubleVerify partnership
• All TikTok wants for Christmas is a Mariah Carey concert
• TikTok may be big in Asia, but its U.S. user base is a goldmine
• On TikTok Live, viewers are buying enough virtual gifts to pay 60,000 creators a part-time salary (Exclusive)
• Attention, please: TikTok launches “bulletin board” feature
• TikTok is doing its own awards show