Articles

• Will ‘Who TF Did I Marry?’ TV show lead a wave of TikTok adaptations?
• NBC’s NFL broadcasts add TikTokers to answer YouTube’s “Creator of the Week”

  NBC Sports' 'Transcontinental Tailgate' will bring TikTok influencers to the opening slate of games in the NFL football season.

  
• Are Kai Cenat and iShowSpeed Hollywood’s new indie darlings? One director thinks so.

  Indie film director Harmony Korine believes that streamers like iShowSpeed and Kai Cenat could follow in the footsteps of auteurs.

  
• YouTube wins gold with 40 billion minutes of Olympic watch time, compared to 23.5 billion for NBC

  YouTube won big with coverage of the 2024 Summer Olympics in Paris. The platform tallied 40 billion minutes of watch time across all events.

  
• Top 5 Branded Videos of the Week: Wipeout, Wukong, and an internet rabbit hole
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 09/01/2024
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 09/01/2024
• Instagram opens comments on Stories as a new way to soft-launch your relationship
• Want a new For You Page? TikTok lets users adjust the topics that show up in recommendations.
• A new platform is giving creators 100% ownership over their data and distribution
• Twitch announces changes after its new “drop-ins” threaten to reveal VTuber identities
• Roblox generated $1.2 billion in the U.S. creator economy between 2017 and 2023