Articles

• The Sidemen Charity Match is one of the year’s biggest creator spectacles. Here’s how it comes together.
• TikTok is the new face at your local PTA

  TikTok is partnering with the National PTA to facilitate conversations between teens and parents. The program is called Create with Kindness.

  
• Have you heard? Keith Lee serves sushi drama, MrBallen is a bestseller, and Ro Pansino smokes her dad

  During an odd week, Logan Paul brought a lookalike to an interview, Ro Pansino turned her dad into a joint, and iShowSpeed went Down Under.

  
• As seen on TikTok Shop: A new IRL store is selling your fave FYP finds

  A company named Outlandish is testing whether real-world retailers will check out a store filled with TikTok Shop live streamers.

  
• Cristiano Ronaldo wanted his MrBeast collab to “break the internet.” It did.
• Alan Chikin Chow, YouTube’s multiformat king, is opening a production studio
• Are brainrot memes the best way to educate Gen Alpha?
• AI avatars that resemble creators are arriving on the Chinese version of TikTok. Will they come to America?
• According to Visa, creators are now small businesses. Here’s why that matters.
• Despite gains among its rivals, Twitch still accounts for 82% of streaming hours
• Hollywood is cautious about AI-generated media. Two notable YouTube vets are going full speed ahead.
• X adds Twitch to lawsuit accusing advertisers of anticompetitive practices