Sam Gutelle

• TikTokers are using Shop keywords to band together against ICE
• The Paul brothers teased a Jake v. Logan boxing match, but they gave us a Max reality show instead

  Though they promoted a boxing match against one another, Jake and Logan Paul delivered a Max reality series called 'Paul American'.

  
• Creators have turned golf content into an arms race. A top-ranked player thinks it’s hurting the sport.

  As golf creators partner with PGA Tour rival LIV Golf, Rory McIlroy is questioning the trend of influencers on the links.

  
• Meta continues pushing Instagram Reels as Q4 2024 results beat expectations

  Meta satisfied Wall Street with its Q4 2024 earnings, and the advancement of Instagram Reels helped move the needle.

  
• Viva Las Vegas: MrBeast is launching a resort experience on the Strip
• Outside of the United States, TikTok is still making Shop happen
• With Tax Day on the horizon, a startup wants to be the creator economy’s CPA-in-a-box
• Trump administration to creators: “You will be allowed to apply for press credentials to this White House.”
• Kick wants viewers to use new rewind feature to make sure they “never miss that moment”
• Tinder hopes to match with Gen Z by borrowing some credibility from TikTokers
• The rise of AI bot DeepSeek reminds the U.S. government that it can’t contain Chinese tech forever
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 01/26/2025